Penelope Trunk’s Blog, “Brazen Careerist”, Scores Big

Last weekend at the Public Relations Student Society of America 2008 National Conference in Detroit, Michigan, college students from across the nation had the pleasure of hearing Penelope Trunk, author of “Brazen Careerist: The New Rules for Success”, speak at a general session for the Public Relations Society of America. Aside from publishing her book, Penelope is also an expert business advice columnist for the Boston Globe and author of the popular blog, “Brazen Careerist: Advice at the intersection of work and life.” In my quest to find fun and interesting blogs, particularly ones with some relation to PR or communications, I knew after listening to this remarkable woman that I had to start reading her blog.

 

“The Brazen Careerist” blog is fun, personal, and full of great advice for the new generation workplace. In one sense, Penelope reminds me of Carrie Bradshaw in the HBO series “Sex and the City.” She seems to have a crazy life wrapped up in her writing and relationships. On the other hand, Penelope is like Martha Stewart, Oprah, or even Meg Whitman, CEO of pioneering online auctioneer eBay Inc., in that she is incredibly intelligent, charismatic, and very knowledgeable on good business and public relations tactics.

 

This blog is definitely entertaining and informative. I think it’s fantastic when you can be good at something and love what you do. It is evident that Penelope Trunk enjoys writing, and I now look forward to checking up on her blog to see what will happen next, whether it’s another dramatic tale from her personal life or a new list of great advice. Between her clever titles and tips and her excellent writings skills, I’m sold on this ‘Brazen Careerist’ and give Penelope Trunk’s blog an A+.

PR Communications

I have recently started checking out new blogs (well, they’re new to me), and my latest find has sparked my interest. It’s a public relations blog entitled “PR Communications” with the subtitle, “John Cass, a marketer, writes about corporate blogging, PR, marketing, social media, and the Internet.” Sure, the title alludes to what John’s focus is, but his posts are incredibly helpful for anyone in PR who likes receiving tips about new software, social media, leadership roles, and news in the corporate world.

 

I am fairly new to blogging, so my skills could definitely use some improvement. I’m still learning some of the basics, like what sort of keywords should I not target, how to add quality in business blogging, and this blog answers these questions. He also incorporates other sites and blogs within his posts. John not only gives tips and good blogging techniques; he also makes comments on other business blogs and provides readers with a hyperlink to locate them. The format of his blog also makes it easy to navigate and see everything clearly.  

 

This blog clearly targets the many aspects of public relations communication, but I like how John applies the field of public relations to the various topics of his posts. I have really enjoyed gaining a new sense of awareness about blogs and their often valuable information. John Cass’s blog has certainly been helpful to me, and I hope to be just as informative about public relations in my own blog in the future.