Kraft Foods: It’s more than just Mac and Cheese

Kraft’s vision is simply this: Helping people around the world eat and live better. With its headquarters in Northfield, Illinois, Kraft employs 103,000 people worldwide with operations in more than 70 countries, sales in more than 150 countries, approximately 180 manufacturing and processing facilities, and 11 research and development centers. Kraft reports its financial performance by eight segments: US Beverages, US Cheese, US Convenient Meals, US Grocery, US Snacks, Canada and North America Foodservice, European Union, Developing Markets. Net revenues in 2007 totaled $37 billion. (http://www.kraft.com/About/who-we-are/Kraft-at-a-Glance.html)

 

Kraft is more than just cheese! The company has nine brands with revenues of $1 billion. The nine brands are:

 

Kraft

Oscar Meyer

Philadelphia

Maxwell House

Nabisco

Oreo

Jacobs

Milka

LU

 

The history of Kraft began in 1903 when J.L Kraft started selling cheese from a horse drawn wagon. Today, Kraft Foods has established a brand name that is valued and trusted by its customers. To look at Kraft’s complete history, visit their site for a slideshow and timeline of events which has led to their success.

 

http://www.kraft.com/About/

http://www.kraft.com/About/who-we-are/Kraft-at-a-Glance.html