PR Publications

October 22, 2008 at 10:24 pm 1 comment

As communicators, PR practitioners must listen to their publics in order to gain or maintain their support. Effective communication is essential. According to the Occupational Outlook Handbook, 2008-2009 Edition, it states that although employment is projected to grow faster than average, keen competition is expected for entry-level jobs. In this post, I would like to discuss how the practices in my PR Publications class have aided in preparing me to enter the PR workforce by becoming an active communicator in social media and using resources such as In Design, just for starters.


Getting involved with social media on the web is Huge for PR these days. It is a fairly new concept to express your ideas, chat with friends and co-workers, and upload your resume, all online. Almost everyone knows about Myspace and Facebook, but a few weeks ago my professor introduced me to Twitter. Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent updates or answers to questions. Twitter might be pointless and a waste of time to some, and it could be. But I relate Twitter to my Facebook use in that it can be very multi-functional, not simply entertainment. In the few weeks that I have been on Twitter, I have made some very important connections with people than genuinely care about helping me begin my business career in public relations.


Although communicating on Twitter and other social media has made a big impact on

preparing for my future, using programs like In Design can also enhance your career possibilities. The programs in Microsoft Office are very valuable tools, whatever your profession may be. But In Design is an extremely creative program with a thousand and one options. In my PR Publications class, our most recent assignment was creating a business card and letterhead for ourselves. As with other newer programs, navigating through In Design was tedious at first, but after catching on, the program offers so many possibilities. It makes designing a flyer or business card so much easier and gives the designer more opportunities to be creative.


Entry filed under: Public Relations.

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1 Comment Add your own

  • 1. Barbara Nixon  |  November 10, 2008 at 11:34 am

    Holly — thanks for sharing your perspective on so many things relevant to up-and-coming PR practitioners.


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