Building a Relationship with Your Local Print Shop

November 21, 2008 at 1:09 am Leave a comment

Sure I’m only in college, but I’ve already encountered problems with getting assignments printed at my local print shop. I shouldn’t blame them for the confusing margin settings, using only particular software programs, and having older equipment. I shouldn’t expect any print shop to conform to my needs. They are doing me a service, so I should conform my publications to their specific settings.

 

I recently took a tour of the Eagle Print Shop at Georgia Southern University, and they were able to show us why customers must follow such particular guidelines when submitting an item for publication. Some may have tight budgets and limited resources, so you need to find out what those are before sending something to them.

 

On the blog Design Matters, a post entitled Online vs Local Printers expresses how this issue can be easily settled. The author’s opinion is that although sometime more expensive, using a local printer is the better option because you can build a relationship with your local printer, meaning they will take the time to meet your needs and do the job right.

 

With all of the confusion and frustrations you may encounter at your local print shop, you must remember that they are helping you, so it’s in your best interest to build a positive relationship with the print shop in your area. If you are planning a career that will require you to design and create regular publications, here are some things to remember before sending something off to be printed.

 

·         Visit your local print shop to introduce yourself to the owner or manager.

·         Ask questions about the basic formatting of specific items.

·         Find out the cost of individual items or bulk.

·         Don’t assume a print shop will have the program you need. ASK!

·         Find out their specific preferences, such as labeling items on your jump drive.

·         Be prompt. Bring items to print shop as far in advance as possible.

 

 

Do anything to make your local print shop’s experience of working with you a pleasant one. Building a good relationship with your local print shop as you pursue a career in public relations could be an extremely important aspect of the ease in which you complete a publication task. If they hate to see you walk through the door, then they are not as likely to be overly helpful in a speedy print job. Your willingness to work with them and conform to their settings could result in their willingness to help you in an emergency.

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Entry filed under: Public Relations.

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